Monday, May 4, 2009


We Christians are involved in public relations, whether we know it or not. Last Saturday's reading shows the difference between good and bad PR for God's kingdom. We see that Hiram, the king of Sidon, though he was not "a believer," still he blessed God because of the conduct and bearing of his neighbor, King Solomon of Israel:

As soon as Hiram heard the words
of Solomon, he rejoiced greatly and said,
“Blessed be the Lord this day, who has given to David
a wise son to be over this great people.”
- 1 Kings 5:7

King Solomon's conduct in business and acumen toward his peer showed not only that he was a formidable force in his world, but that he honored God in word and in deed. How do we inspire the non-believers around us? Do we cause them to bless the Lord by our conduct in our day-to-day affairs?

What a contrast we see in the New Testament reading! What must Gov. Pilate have thought of the people of God as they stirred up an ugly commotion over an innocent man?

. . . they began to accuse him, saying,
“We found this man misleading our nation
and forbidding us to give tribute to Caesar, and saying
that he himself is Christ, a king.” 3 And Pilate asked him,
“Are you the King of the Jews?” And he answered him,
“You have said so.” 4 Then Pilate said to the chief priests
and the crowds, “I find no guilt in this man.”
- from Luke 23: 3-4

How did these false accusations make the Jews look to their neighbors in the community? We modern followers of Christ need to be aware that the testimony of God's people hinges on the attitudes and actions of individual Christians in the community at large. Do we inspire people to bless the Lord, or do they shake their heads and wonder how we could be so unreasonable, unprofessional, or downright ugly?

I pray that today (and always) the Lord will make us conscious of our influence for his kingdom -- whether for bad or for good. I pray we'll be blessed with the vision and the power to influence our neighbors for GOOD in our day-to-day public relations. May we honor Jesus in all we say and do today. AMEN.

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